Wine Country Fitness

Member Spotlight

Olivia Maddock
Olivia Maddock

How long have you been working out at WCF? Since June 2017
Your favorite movement? Power Cleans
Least favorite movement? Split Jerks
Your goals moving forward? To fully embrace the philosophy of “comfortable being uncomfortable.”  Be less hesitant or reserved during workouts.  Improve myself in some way during each class.
Favorite part about working out at WCF? The tremendous support system everyone immediately and readily provides each other.  Everyone has a different background, situation, and goals so there is never a lack of inspiration to keep you going.  The instructors genuinely care about your well-being and have so much knowledge.  They provide a warm and trusting environment while pushing us past what we perceive to be our limits physically and mentally.
Advice you would give someone just starting out at WCF? Just keep going!  The workout ends the same for everyone but how you get there varies and that is okay!  Joe hit me with a quote one of my first days ever attending WCF and it stuck with me ever since.  He said, “keep putting one foot in front of the other.  Just keep going.”  It may seem overwhelming at first but you just have to take a deep breath, clear your head and let your body do the work.  It will change your life in many unexpected and beautiful ways.


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What is WCF?

Post WOD at Wine Country FitnessWine Country Fitness is built on the pillars of family, community, and fitness.  We, as owners, are motivated by FAMILY- both our own family and our fitness family. Our inspiration for WCF grew out of the desire to raise our three children Olivia, 6, Tripp, 4, and Baby Willie, in an environment that inspires hard work, camaraderie, and positive relationships…all of which have been fostered by the family of athletes at WCF.

Wine Country Fitness truly is a unique membership opportunity, unlike typical gyms and fitness centers. No headphones. No mirrors. No machines. No judgment. We are a small gym with trainer-led classes and a community-oriented learning environment. We say “small” because it is our intent. WCF will not sacrifice individualized attention for the sake of growth.

Who is WCF for?

  • Wine Country Fitness is for everyone.  Our priority is to create the correct muscle memory for everyday functional movements that involve pulling, pushing, lifting, and bending, to refrain from injury and live a healthier, fuller life.
  • Do you want to gain flexibility?  Lose weight?  Run a 5k?  Keep up with your grandchildren?  Complete a Spartan Race or Tough Mudder? Shovel your driveway? Gain more energy?  WCF caters to and empowers every type of athlete.


  • Lake: A pride in the local community of Geneva, and nearby Seneca Lake: right in the heart of Finger Lakes Wine Country!
  • Love: Finding inspiration, motivation, and purpose in your fellow athletes and coaches.  There is also an element of self-love in prioritizing fitness, recovery, mobility, and clean eating.
  • Lift: Develop proper movements and techniques through weightlifting, gymnastics, and conditioning.